Patient Approved® NEWS

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How your patients use online reviews

In today's health care system, patient satisfaction is becoming increasingly crucial for practices to manage. New reimbursement models are tethered to patient satisfaction scores and the quality of patient care, rather that the number of treatments or procedures provided. Additionally, patients have come to be considered more and more as consumers, empowering them to take a more significant role in selecting their providers and treatment strategies. 

As patients assume this more active role in their own care, and are also more informed about treatment availability as a result of online resources, they grow more concerned about the quality of the relationship they have with their provider. Increasingly, this means looking for online reviews to research care providers. According to a 2013 survey of 4,515 patients in the United States performed by Software Advice, 62 percent of those polled use online reviews as their first step in finding a new provider. 

The survey also found that 19 percent of those polled use online reviews as a means of validating their choice of provider before their first appointment. With this significant number of patients turning to online reviews, it is important that practices take advantage of the opportunities these channels provide, and are aware of the importance of effectively managing their reputation. 

Practices that ignore online patient feedback can put themselves at significant risk. One study by the Harvard Business School found that a one-star review can lead to a 10 percent drop in revenue for a practice. 

Today's best providers are now using the Patient Approved system to help manage their online reputation and forge stronger relationships with their patients. Contact us today to see how our solutions can benefit your practice.